Q. Which of the following is a process of dividing the potential market into sub-markets with common needs?
1) Arrangements
2) Positioning
3) Seeing
4) Market Segmentation
Q. ............ is a social device for eliminating or reducing the loss of society from certain risk.
1) Contract
2) Premium
3) Discount
4) Insurance
Q. You will find baseline, head line and sub head line in -
1) Radio ad
2) Online ad
3) Verbal ad
4) Print ad
Q. The term CRM used in business strategy development means -
1) Channel Root Market
2) Customer Retention Manager
3) Credit Relationship Manager
4) Customer Relationship Management
Q. ........ is central to any definition of marketing.
1) Advertising
2) Making Profit
3) Transactions
4) Customer Relationship
Q. When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -
1) Non-Existing Demand
2) Latent Demand
3) Irregular Demand
4) Declining Demand
Q. Which stage in product the cycle focuses on expanding marketing and creating product awareness?
1) Introduction Stage
2) Declining Stage
3) Maturity Stage
4) Expansion Stage
Q. In which market form, a market or industry is dominated by a few firms ?
1) Perfect Competition
2) Monopoly
3) Oligopoly
4) Monopolistic
Q. The introduction of Goods and Service Tax from July 2017 in expected to create -
1) An uniformity in Indian market
2) Improve tax compliance
3) Only (A) above
4) Both (A) and (B) above
Q. Growth in Gross Tax Revenue in the case of Central Government was highest in the year -
1) 2013-14
2) 2014-15
3) 2015-16
4) 2016-17
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