Q. The standard used in India for certifying the quality of Industrial goods is -
1) ISI
2) ISO
3) ITI
4) CEERI
Q. Recently a row has erupted between the 'Amul' and 'Nandini' brands of milk, with the entry of 'Amul' in the marketing territories of 'Nandini'. 'Nandini' is the brand of which state?
1) Telangana
2) Karnataka
3) Tamil Nadu
4) Kerala
Q. It is a method of making automatic predictions about the interest of a user by collecting preferences -
1) Social Networking
2) Social Targeting
3) Collaborative Publishing
4) Collaborative Filtering
Q. EMI is a marketing tool if -
1) It is very high
2) It is very low
3) It is increasing
4) It is fluctuating
Q. Which one of the following may be classified as FMCG?
1) Printing machines
2) Tobacco products
3) Life saving drugs
4) Coin vending machines
Q. Buyer resistance in a sales deal can be overcome by means of -
1) Lengthy sales talk
2) Confusing sales talk
3) IT jargons
4) Perseverance
Q. Best, Important and the Central activity of a business is known as its -
1) Portfolio
2) Product Line
3) Nuclear Activity
4) Core Competency
Q. The target group for Home Loans is -
1) All body-builders
2) Tiles manufacturers
3) Housing societies
4) Individuals not owning any house
Q. Using a customer’s buying history to select them for related offers is known as -
1) Up-selling
2) Prospecting
3) Marketing
4) Cross Selling
Q. The Concept of Selling is different from Marketing and aims at profit maximization through
1) Increasing Sales Volume of Quality Products
2) Customer Satisfaction
3) Solution of Customer Problems
4) Satisfaction of Customer Needs
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