Q. Mass communication with customers or potential customers, usually through paid public media is known as
1) Publicity
2) Sales Promotion
3) Advertising
4) Public Relations
Q. A ‘Call’ means -
1) An internet terminology
2) Contacting a prospective, customer
3) Visiting a Call Centre
4) Attending to a complaint
Q. ‘Prospect’ means -
1) Existing customers
2) A Likely Buyer
3) Mission Document
4) A Religious Leader
Q. KYC means -
1) Keep Your Customers Cool
2) Keep Your Credit Card
3) Know Your Customers
4) Keep Your Cool
Q. The collective perceptions and impressions people have formed about an organisation, its products and/ or its services, is known as its -
1) Brand Value
2) Brand Asset
3) Brand Architecture
4) Brand Image
Q. Good customer service is an extended arm of -
1) Service marketing
2) Web marketing
3) Process marketing
4) Indirect marketing
Q. A company’s ability to perform in one or more ways that competitors cannot or will not match is known as its -
1) Attribute Competition
2) Attribute Positioning
3) Brand Image
4) Competitive Advantage
Q. Electrical goods such as TVs, videos, stereo systems etc. used for home entertainment are known as -
1) White Goods
2) Green Goods
3) Red Goods
4) Brown Goods
Q. Customer Retention can be ensured by
1) Offering freebies
2) Offering loans at low rates
3) Catchy slogans
4) Personalised services
Q. New media have facilitated the type of communication which is -
1) Interactive
2) Abstract
3) Conceptual
4) Public
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