Q. "Sar utha ke jiyo" is the business tag line of -
1) Bharti Axa
2) LIC
3) Max Insurance
4) HDFC Life
Q. Who said, "The consumar is not a moron. She is your wife"?
1) Martin Sorrel
2) Philips Kotlar
3) John Ogilvy
4) A. Padamsee
Q. Which of the following Bank is not a Public Sector Bank?
1) IDBI Bank
2) State Bank Of India
3) Bharatiya Mahila Bank
4) HDFC Bank
Q. If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by BEE then which one you will prefer?
1) 3 star
2) 5 star
3) 1 star
4) Does not matter
Q. An increase in the quantity supplied suggests -
1) a rightward shift of the supply curve
2) a leftward shift of the supply curve
3) a movement up along the supply curve
4) a movement down along the supply curve
Q. Delivery Channel means
1) maternity wards
2) handing over the products to the buyers
3) places where products are made available to the buyers
4) All of these
Q. A situation of monopoly in the market refers to
1) One seller one buyer
2) Many seller one buyer
3) Many seller many buyer
4) One seller many buyer
Q. A good Brand can be built up by way of
1) Customer grievances
2) Break down of IT support
3) Old age
4) Consistent offering of good services
Q. The target market for Debit Cards is
1) All existing account-holders
2) All agriculturists
3) All DSAS
4) All vendors
Q. Value added services means
1) Low cost products
2) High cost products
3) Additional services for the same cost
4) Giving discounts
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